Richard A. Rowland
was a studio executive and film producer who had a long-storied career in the
motion picture business. At the time “The
Trail To Yesterday” was produced in May of 1918 at Metro Pictures Corp, Rowland
was its president.
Born December
8, 1880, in Pittsburgh, his father, James Richard Roland, operated a carbon
lamp company. When Richard was 18-years old, his father died, and he took
over his father's carbon lamp business and then successfully expanded the
company into the motion picture lighting business.
Rowland also
entered the film business in 1905 as a distributor with offices in the
Pittsburgh and Ohio areas. Later he sold the business to the General Film
Company in 1910 and became a millionaire at the age of 30.
In 1914, Al
Lichtman, former sales manager of Famous Players, organized Alco Film with
Richard Rowland and Louis B Mayer and co-owners, but the venture ended-up in
receivership by the end of that same year, due in part by another managing
partner (Walter Seely), who depleted cash reserves by moving money into other
entities as a tax-avoidance scheme.
Then acting
quickly, a meeting of shareholders organized the Metro Pictures Corporation in
January of 1915 with Richard Rowland as President, James B Clark as vice
president and Louis B Meyer as secretary. Metro Pictures in 1915 was at
the start of an inflection point in silent film era. The inflection being
the production primarily of feature-length films shown in new larger theaters
along with quality productions as experience and technology progressed with
time. Although still on the scene, the Vaudeville era had been eclipsed
by a movie industry that was maturing into big business.
This was also a
time when film production companies began vertically integrating; buying and
building movie theaters to establish a critical mass of screens; sponsoring the
production of their own motion pictures in order to ensure their company-owned
theaters had plenty of content to keep seats filled. Additionally, Metro Pictures developed distribution
channels within the United States and overseas.
Richard Rowland
moved his family to NY as Metro Pictures Corp grew. Metro Pictures
subsequent success and eventual integration as Metro-Goldwin-Meyer (MGM),
launched Richard Rowland's long career in the industry.
Then in 1919
the company was sold to Marcus Loew. Rowland and Clark stayed with Loew's
venture. This marked Loew's entrance into film production in
addition to his theaters and Vaudeville houses.
At this time
Richard Rowland headed a separate company to handle Metro's film distribution,
gaining headlines for distribution deals: "President of Metro Pictures
Returns from Abroad with Photo-Drama "L'Atlantide – Obtains American
Rights for the film”- The Morning Telegraph NY 12-18-21.
Two years later
Rowland became the general manager of First National in 1922. Rowland was
recognized as a specialist on story properties and personally credited with the
success of the "Four Horseman of the Apocalypse while with First National;
a film which he produced.
In 1931 he
joined Fox Film Corp as Vice president of the New York production executive.
After leaving Fox he associated with Universal and MGM until 1936. Later
with Paramount and Republic working under Moe Siegal. Then he went
independent, releasing through United Artists.
His last venture as producer was "Cheers for Miss Bishop".
In December
1942 he joined 20th Century Fox and was on the staff until the time of his
death on 12 May 1947 at age 66.
Also in his
later years, he was a professor at Columbia University, where he wrote several
academic articles on the role that film played in modern culture. In one of his
essays, titled American Classic, he argues that Marx Brothers films are
classics that will stand the test of time (wikipedia).
His career
brought top personalities to the screen and Richard Rowland was credited with
discovering Rudolph Valentino, Frances X Bushman and Harold Lockwood (early
screen stars). Recognized by the motion picture industry, Rowland has a star on
the Hollywood Walk of Fame located at 1541 Vine Street.
Sources:
- Reporter 5-13-47
- Variety 5-13-47
- Marcus Loew Buys Metro Co. 1/6/20 (chronicle telegraph)
- Variety 9-2-21
- The morning telegraph, NY 11-26-22
- Variety 6-13-28
- https://en.wikipedia.org/wiki/Richard_A._Rowland
- THE PITTSBURGH PRESS, SUNDAY FEB 16, 1964
- Lion of Hollywood, by Scott Eyman c2005
- Hollywood East by Diana Altman c1992